For a lot of companies, video marketing is an afterthought. It’s not that they don’t understand the importance of video—they do. They know video is a great way to connect with customers and tell their brand story. But for some reason, they just can’t muster up the enthusiasm to invest time and resources into making videos.
If you’re a marketer who’s been struggling to get your company interested in video marketing, don’t despair. In this blog post, we’ll give you some tips on how to overcome apathy when it comes to video marketing. With a little effort, you’ll be able to get your company on board with making videos that will help grow your business.
1. Talk about the benefits of video marketing.
One of the best ways to get your company interested in video marketing is to talk about all of the benefits that come along with it. When you make a compelling case for why video is so important, your company will be more likely to invest resources into making videos. You can point to statistics showing how much people love watching videos or how effectively videos convert leads into customers. Whatever data you use, make sure it’s persuasive enough to get your company interested in video marketing.
2. Offer to take on more responsibility.
Chances are, your company isn’t opposed to the idea of making videos—they’re just reluctant to invest the time and resources necessary to make it happen. If that’s the case, offer to take on more responsibility for the project. Volunteer to be responsible for coming up with ideas, scripting, filming, and editing the videos. By taking on more responsibility, you can show your company that you’re committed to making videos and are willing to do the work required to make it happen.
3. Find other businesses that are doing it well.
If your company is still hesitant about investing in video marketing, find other businesses doing it well and show them how it’s working out for them. Many companies have found video marketing successful, so there’s no shortage of examples you can use to convince your company to try it. Use those examples as proof that video marketing can be effective and show your company how they could be doing it too.
You can overcome apathy regarding video marketing within your company with a little effort. Talk about all the benefits of making videos and offer to take on more responsibility for the project. Find other successful businesses with video marketing and use them as possible examples. With some convincing, you’ll be able to get your company interested in making videos that will help grow your business!