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The Five Elements of a Press Release

Writing a press release may seem like a lot of work. Plus, how are you even supposed to know how to begin? Luckily for anyone who wants to write a successful press release there are 5 main components to keep in mind that can help. Although it may seem like it will take a lot

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Top Tips for Sales E-mails

Why do people open an e-mail and start reading?Usually, it’s one of two things. Either they know the person sending it to them, or it piqued their curiosity.If you are sending a person you don’t know an e-mail, and you want them to read it, what do you do? 1. Ask yourself why.Don’t start with

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The Five Elements of a Press Release

Writing a press release may seem like a lot of work. Plus, how are you even supposed to know how to begin? Luckily for anyone who wants to write a successful press release there are 5 main components to keep in mind that can help. Although it may seem like it will take a lot

Read More »

How to Get Even More Out of LinkedIn

So, you’ve fine-tuned your profile, crafted a meaningful headline and written a concise but detailed summary and list of skills on LinkedIn. Now what? How can you get even more out of LinkedIn?To put it simply, you need to take LinkedIn more seriously. Instead of seeing it as a place you ‘have to’ be and

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How to Market Your Business during COVID-19

According to Thrive Agency, companies that repurpose their spending during recession periods outperform those that make significant cuts. Progressive companies are also more likely to thrive after a recession ends.You may be asking yourself: what can I do to keep my business afloat during these uncertain times?The short answer: show empathy, expand your digital presence,

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3 Essential Video Types for Any Company

Videos are an amazing source of communication. A video may be simple, uninteresting and bland. There is, however, always something that the viewer is going to take away from that video. Consciously or subconsciously, the mind has picked up on at least something from the video. Depending on the brand/company, I am sure the videos

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What is a Lead Magnet and why should you try them?

In today’s hyper-saturated market, getting attention from potential buyers, and converting that to sales, is more difficult than it has ever been. There is an ever-growing need to reach out to buyers personally, to make your unique offering clear and target the points that will make them go from potential to converted buyer. Given direct

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How to Write an Effective Press Release

A press release is written communication about an event, product launch, stance or anything else that a company or organization sends to various media outlets for them to disseminate to the public.Sending a press release to the media does not mean that they will run with it. Whether a media house publishes your press release

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How to Pitch Your Story to the Media

When pitching your event, product, or service to the media, there are a lot of things to take into consideration. Just think, you want your story to reach people all over the world! Ok, maybe just across the state, either way the idea is to draw attention to your idea. I gathered expert advice from

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How to Feel Comfortable in Front of a Camera

In addition, technology has developed to the stage where it is perfectly possible to have video conferences and chats online by using programs such as Skype. Most of us, however, still feel uncomfortable when asked to pose in front of the camera. We feel awkward and self-conscious and this discomfort often shows very clearly on

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