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Marketing to Generation Z on Social Media

It’s likely that nobody with any experience in marketing needs to be told what a groundbreaking platform social media is. Never before in marketing history has there been a platform so universal, so spread across national and cultural borders, so slickly and easily accessible, and so relentlessly current and up-to-the-minute.But it is likely that even

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How to a Write a Blog that People Actually Want to Read

Anyone can write a blog, but frankly, a lot of the stuff that’s on the Internet just isn’t worth reading. They’re just self-indulgent personal diaries that ramble on and on about nothing, or keyword spam that contain no interesting content. But that kind of blog defeats it’s on purpose because you’re turning away your audience

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SMO v SEO: What’s the Difference?

The age of the internet has seen a boom in people flocking to it for all sorts of reasons, including purchasing and selling goods and services. This has opened up a new market, and many businesses are looking to take advantage of this boom by getting on the internet. Of course, with a few billion

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The Difference Between Marketing and Public Relations

For many people, marketing, and public relations often seem like two interchangeable areas of business. But that is not the case; marketing and PR are two completely different things, and in this article, we will explain to you those differences.Some of the areas in which marketing teams and PR teams differ are as follows: Goals One

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How to Utilize YouTube Ads?

Did you know you can benefit from using YouTube ads? Yes, that is right! If you know how to take advantage of it, YouTube ads can be an excellent source of income to many businesses. Why not make a little extra revenue, right?! Not only that, you can also promote and boost your business with

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Are Google Ads Really Effective?

As an online business, you need to make use of online marketing as well as other marketing techniques to grow your business. In today’s fast-paced online world, you need great customer relations and a solid marketing campaign to compete. One way you can do this is with Google advertisements, but are these ads really effective?

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Public Relations in the Era of Social Media

Social media has revolutionized the field of public relations. Given that public relations is centered on communication, the addition of social media has given PR representatives a new medium to reach their publics. These are the specific ways that social media has forever changed public relations: Speaking Directly to the PublicPublic relations officials now have

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How Email Marketing Can Grow Your Business

When it comes to marketing, there are many different mediums a business can take to communicate with their audience. Each medium comes with its own benefits and drawbacks that are important to keep in mind when advertisements are being designed. What works really well in one medium is not necessarily as effective in another medium.

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Is Twitter Still a Thing?

This may seem like a strange question, but it is one worth asking. No social platform is destined to last forever, just look at the antiquated Myspace. With newer platforms like Snapchat bolstering high levels of popularity, what is the fate of Twitter. Turning the titular question on its head, Twitter’s future has never looked

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