Services - Crafty Communications

Crafty offers stunning and dynamic videos that are affordable and effective for your digital marketing efforts.

We know some studios allow you to purchase your video project on their website before the video shoot commences. And in some cases, you pay upfront without ever having an initial consultation or meeting.

That's not the case at Crafty. We have an experienced Creative Director who meets with clients beforehand to determine if we're even a right fit for you. In some cases, we're not a right fit - budgetary limitations, location, and too specific industry jargon are all factors in how we may not be a good fit. But in most cases, we are! But that is why we take the time to visit initially.

OUR PROCESS

After the initial consultation, our Creative Director visits the Production Department to determine the project's logistics and feasibility. We only take on projects if we can deliver 100% quality and exceed our client's expectations. Should we move forward, here's a little of our Video Production process:

Phase I: Discovery

This is the most critical part of our process because we ask you to tell us what exactly this video is for. We know you’re excited to make a dynamic video, or perhaps your website person is telling you that you need more videos to increase SEO; whatever the reason is, we want to ensure one thing – that you NEED this video. Videos are costly, they are, which means they are an investment. So our Discovery Form allows you to answer comprehensive questions about your target audience, their geographics, psychographics, etc. Once you complete the form and determine you NEED this video, you’ll submit it back to us and move on to Phase II.

Phase II: Scheduling & Homework

You have homework! Yup! The next phase in our process is to get you on the calendar. We like to schedule shoots at least three weeks out. Once the Discovery Form has been submitted and reviewed, we will reach out to send an agreement. After the contract is signed, we will schedule your video shoot and Pre-Production Call with your assigned Director for the project.

This is where the homework comes in! It is essential to go over in-depth your Discovery Form. This is where the Director will ask you more about the purpose of the video and also about any ideas you may have regarding scenery.
1. We’ll determine if the shoot is:
– At Our Studio
– At Your Location

Phase III: Pre-Production

If you have us create your storyboard, you can skip down to the next Phase. If you are creating your storyboard, then keep on reading!
Your homework assignment is as follows:
1. Create a script. Keep it simple!
2. Develop branding ideas for the videos, like what primary colors you’ll want to be used throughout the video, how you want the video to look visually, and, if you wish, any dynamic customizations (graphics, text animations, icons, etc..)
As your video shoot is approaching, see our Video Shoot Prep Guide & Dress Attire article.

Phase IV: Production

The day has finally arrived! Don’t fret; our talented team will guide you through the process. On-set will be your assigned Director, Director of Photography, and in some cases, a Camera Operator. They’ll ensure you stay calm and remain confident. Confidence is key!

Phase V: Post-Production

Now, leave the rest to us! Our Editor will take notes from the Director and use your Discovery Form to ensure your video meets its intended purpose.
Once finished with your project, we will send you a link where you can view and provide feedback.

VIDEO TYPES

Need some inspiration for your video? Here are a few of the most popular types of videos many businesses seek this year.

Case Study

Case study videos are highly effective marketing tools that can showcase the successes of a company’s clients.

Here's one we did for our friends at Deepfork Technology

Case Study

Case study videos are highly effective marketing tools that can showcase the successes of a company’s clients.

Here's one we did for our friends at Deepfork Technology

Recruitment

A recruitment video is a perfect opportunity to show off your company’s unique culture and what makes it a great place to work.

Here's one we did for Garage Door Solutions

Recruitment

A recruitment video is a perfect opportunity to show off your company’s unique culture and what makes it a great place to work.

Here's one we did for Garage Door Solutions

"Terrance and his team are hands-down the top group I’ve worked with for marketing and media content. Terrance takes a personal interest in your brand and how he can invest his personal time and touch into seeing you succeed. He has invested his own time and money to travel and rent space to shoot videos and help our company succeed. I highly recommend them!"

Crafty offers stunning and dynamic videos that are affordable and effective for your digital marketing efforts.