When pitching your event, product, or service to the media, there are a lot of…
Writing a press release may seem like a lot of work. Plus, how are you even supposed to know how to begin? Luckily for anyone who wants to write a successful press release there are 5 main components to keep in mind that can help. Although it may seem like it will take a lot to know how to begin, it is really a rather simple matter and an easy process. Keep in mind though that if it’s urgent, release the information right away.
First, you need to focus on having relevant timing. Relevant timing means making sure you have the press release done on time.
Usually to make sure a press release gets written about and sent out to the public, it is a good idea to send out a media release in the morning of a Monday, Tuesday, or Wednesday. Journalists are not usually able to be found at their desks on Thursdays or Fridays, and they don’t work on the weekends. Having the release ready early in the week will help more people be able to see it.
One also should make sure they are keeping the journalists deadlines in mind. If you don’t send out your release before their deadline then it is very likely that it will not get published as soon as it was needed. As an example if someone works for a monthly magazine, the deadline for magazine publications is usually around 3 months in advance. So if you wanted your story in June’s edition then you would have needed to send in your release by the end of March.
The second part of writing a good press release involves having a compelling headline. It needs to catch the trader’s attention and make then want to keep reading the article. Otherwise the press release want get very many reads and it will be a story no one wants to watch out for so they can follow it.
Informative Lead Paragraph
Third, it is essential to have an informative lead paragraph. This gives the reader a quick rundown of the information in case they can’t read the whole article right away. This also needs to catch the reader’s attention so it keeps their focus through the whole article.
For example, if the press release was in a newspaper and split into two sections (the first part on the front page, the second half in the middle of the paper), you want that lead paragraph to make then want to turn the pages to read the rest of it.
Next, make sure to have, and use, supporting quotes. This allows the reader to have references to your work. They can help the reader understand how that person knows what they are talking about, and also allows them to follow through the article.
Call to Action
Last, you have to have a crystal clear call to action. If this isn’t in the article then the reader may not want to do anything after reading, including telling others about the article they read.
If you make sure all of these are in your press release then you’ll have no trouble at all writing. It will also give you peace of mind knowing you followed all the steps to captivate the reader and keep them reading.